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made local in Los Angeles with love.

Hi friend! I'm so happy you're here. My name is Anna X and I am a content creator on TikTok, Instagram, and YouTube with media centering lifestyle, comedy, and positivity.

My journey on TikTok started with relationship goals through the "I DON'T WANT IT" series and has developed into a peek into my life, hobbies, and day to day adventures. I wake up every morning elated to create videos for over 12M friends and continue to share the ways what I feel most alive.

I created this brand with one goal in mind: making your everyday a little more cozy. I feel my best when I am comfortable and confident, and each piece from my line is custom designed to embody exactly that. I hope you feel a loving hug every time you slide into these styles & take on the day feeling like your best possible self. 

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